Ethan Gonzales is an art director traveling between DC and NYC. He is unapologetically anti-capitalist (ironic considering the industry of choice) and uses his creativity to push towards human-first story telling. Also just an unhinged guy.
Outside of advertising, Ethan usually loses sleep from:
EducationSUNY-Fashion Institute of Technology
Advertising & Digital Design BFA, Communications Design AAS,
Minors in Ethics & Sustainability + History of Art 2019 - 2023
Falmouth University
Creative Advertising BA,
Study Abroad Program
Fall 2022
Skills Creative Concepting
Project Management
PR/Earned Media
Traditional Advertising
Branding & Identity
Social Media
Generative AI
Print Design Deck Design
Digital Design
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Microsoft Office
Figma
Last Updated 05.05.25
The Other Venice Wedding
While the world watched Jeff Bezos throw a rumored $10 million wedding in Venice, JCPenney threw one too - on the same day, in Venice, California for just $10,000. One real couple. One real ceremony. All styled in JCPenney fashion and decor, proving that love and great style don’t need a billionaire budget.
Let’s Map Neu York
Navigating a busy city without the right support network or experience to find what works for you can be hard when you’re neurodivergent. So let’s reclaim the city, one sensory safe zone at a time by creating the first collaborative, crowd-sourced guide to neurodivergent-accessible spaces.
Bang & Olufsen, a legacy audio brand unknown to younger generations. With a luxury price point and inaccessible listening opportunities, speakers are just collecting dust in storage without anyone to experience them. So let’s reintroduce them with a bang, showcasing their speakers on a global scale where the world’s favorite tracks becomes their orchestra.
Heinz House
Gamers tend to find themselves glued to their seats with long game sessions, or by sinking endless hours into watching their favorite streamers. With that, its easy to forget to eat in all the andrenaline and hype.
So we’ll remind them to take a food break with Heinz House, a content house that’s impossible to ignore. Filled with some of Twitch’s favorite streamers, everyone will be reminded to eat and join us in the IRL.
Candy Crush
Infamously known as the game for older moms, the kids won’t give Candy Crush the time of day compared to the likes of Roblox So how do we get them to start? Let’s start ‘em off easy with a spin-off that reimagines the soul of the game into a fun, comedic visual novel that gets their hearts crushing in more ways than one...
Anakbayan
As Filipino Americans assimilate into American culture, their traditional Filipino values dictate family first, contradicting the individualistic life path the US says is possible. Arguments happen, dream careers may get abandoned, and families become estranged.
For Filipino American History Month, Anakbayan will aim to mend generational relationships, where both sides reconcile via honest confession and affirmation.
Ethan GonzalesApologies for the whiplash in content